A picture window is a large fixed pane that does not operate. Giving up ventilation buys two things in return: fewer places for air to leak, which makes it the most efficient window style, and a lower price than an operable window of the same size.
A window that does not open
The picture window trades operation for simplicity. Andersen states plainly that a picture window is a window that doesn't open, adding that sometimes that is exactly what you want.
Removing the moving parts also removes cost. Andersen notes that picture windows don't operate, which makes them generally less expensive than operable windows.
Why fixed glass wins on efficiency
With no operating sash, a picture window has almost nowhere to leak. Andersen states that picture windows are the most energy-efficient windows, because they don't open.
Andersen explains the mechanism directly: with their fixed openings, picture windows present fewer opportunities for leaking air, making them the most efficient of all windows.
View, light, and combinations
The payoff for a fixed sash is the view and the light. Andersen states that picture windows can showcase a view and brighten up a space.
Because they do not need operating hardware, picture windows also combine well with other units. Andersen notes that picture windows can be used to create floor-to-ceiling windows or joined with others in window combinations.